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19 May 2010

The Pacific Coast lure - FijiTimes.com

The Pacific Coast lure
Wednesday, May 19, 2010

THE branding benefits of The Pacific Coast Fiji's newest destination will receive increased recognition at this year's Bula Fiji Tourism Exchange where more than 20 resorts and activity companies will be marketed as one exciting and distinctive region.
Already known as the Adventure Capital of Fiji, the Pacific Coast includes resorts and tour companies along the Serua coastline, all the way through Pacific Harbour, and ending in a stretch within the outskirts of Navua.
It includes tourism operators on the nearby islands of Beqa and Yanuca.
"We have a unique selling point. You can get everything in this one region and in some cases from one resort only," said Satnesh Sharma, manager of Sublime Water Sports and Tours that operates out of Deuba's Uprising Beach Resort.
"For us at Uprising, we have game fishing, island picnic trip, snorkelling, waterfall tour and the jet ski which can be enjoyed using our facilities.
"But then again we can offer a myriad of activities provided by tour operators like the Navua River trip and diving in Beqa Lagoon for example.
"It is right there."
Mr Sharma said the companies that united included established resorts ranging from five-star resorts and homestays to private villa rentals and backpacker accommodation.
It includes Taunovo Bay Resort & Spa, The Pearl South Pacific Resort, Spa & Championship Golf Course, Crusoe's Retreat, Uprising Beach Resort, Royal Davui Island Resort, Mango Bay Resort, Beqa Lagoon Resort, Lalati Resort & Spa, Royal Davui Island Resort, Batiluva Beach Resort, Club Oceanus, Tsulu Luxury Backpackers, Tiri Villas and Waidroka Bay Surf & Dive Resort.
Mr Sharma said their selling point would have to be "location".
"We are within reach from the Taunovo Bay Airport, a short drive away from Suva and we provide as well are surrounded by all these adventure activities. The Beqa Lagoon named by famous oceanographer Jacques Cousteau as the soft coral capital is a stone throw away. There too world famous shark dives are also featured.
"There's the white water rafting and sea kayaking with Rivers Fiji, Zip-lining the rainforest canopy with ZipFiji, Jet Ski Safaris, game fishing, surfing at Frigates Passage, private island trips as well as golf and shopping."
He said at Pacific Harbour visitors could drop into the Art's village where cultural shows include the traditional fire walking ceremony. Or they could unwind at the Pearl's golf course where the legendary Greg Norman won his first major tournament.
"We've got it all so we believe we have a great package to sell," Mr Sharma said.

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